FASHION | 1F | 2 APR 2018

FR2: Controversial Clothes Worn By Photographers

Ryo Ishikawa aimed to create a concept introducing the photographer’s fashion, by creating a range of apparels with controversial and scandalous message on its T-shirts and accessories. Derived from the word “Fxxking Rabbits”, it has became a very popular TOKYO streetwear brand since 2014. Its incredibly outstanding logo and prints further enhanced the brand image on the social media, especially among Gen-Y & Gen-Z.

Item recommendations: Exclusively in Isetan The Japan Store.

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