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# Mask For Unity

#Mask For Unity

BY Isetan Kuala Lumpur | 25th August 2020

Isetan Kuala Lumpur is excited to celebrate Malaysia’s 63 years of independence the new norm way. Featured in our special catalog, we have gathered new arrivals and coordinated various face masks by 13 Malaysian local brands that have used their resources to design and handcraft these pieces with care. The collections are available in a kaleidoscope of colours, patterns, and styles.

Isetan Kuala Lumpur was inspired to start this face mask campaign in praise of our national pride and unity for Merdeka 2020. The base of this inspiration is the #みんなでマスク MINA DE MASUKU* or MASK TOGETHER, a recent charity project curated by Isetan – Mitsukoshi Group, with the collaboration of 40 Japanese Designer brands to make fashionable face masks to give gratitude and support to the medical front liners fighting the COVID-19 pandemic in Japan. These online-exclusive masks were sold out within 24 hours when it was launched on June 17, 2020.

*Illustration by Yu Nagaba and catch copy by Kunihiro Goto.
Yu Nagaba is a renowed Japanese illustrator and artist who excels in Japan and internationally in a wide range of fields including magazines, books, advertisements. Kunihiro Goto is a Japanese copywriter who has done numerous works with Isetan-Mitsukoshi Group, including corporate business branding, shopping bag renewal, and other projects.

These fashionable face masks are creatively versatile, and you’ll be able to coordinate them with any of your outfits. The 13 brands include Cultivation, Cicada, A-Jane, James Hock, Whattowear, Variante, Lifeshop Atelier, Update, Ervy Fashion, Tiga Home, Angel and Kelly, Kapten Batik & Private Stitch.

Cultivation 3-ply Linen-Blend Face Mask RM35 each
Cicada 3-ply Linen Face Mask RM35 each
A-Jane Designer Face Mask RM49
Whattowear 3-ply Linen Face Mask RM15 each
Tiga Home 2-ply Batik Face Mask RM25 each
James Hock B10 Cotton Mask RM125
Lifeshop Atelier 3-ply Linen Face Mask RM38 each
Ervy Heritage Series RM25 each
Variante 2-ply Batik Face Mask RM29 each
Update Face Mask RM59
Angel and Kelly 3-ply Origami Face Mask RM39.90 each
Kapten Batik 3-ply Artisanal Face Mask RM40 in 2pc box set
Private Stitch 2-ply Stylish Face Mask RM33.90 each

Don’t miss out on the upcoming campaign at Isetan Kuala Lumpur stores!

AUG 28 – SEPT 23 ISETAN KLCC 1F

SEPT 25 – OCT 7 ISETAN 1UTAMA 1F

OCT 9 – OCT 21 ISETAN THE GARDENS 1F

OCT 23 – NOV 5 ISETAN THE JAPAN STORE GF

Find out more information about the catalog at https://bit.ly/3dx2NdQ

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